S01:E08
This podcast examines survey research as a powerful tool for gathering information directly from people. The hosts discuss how surveys can measure things that can’t be directly observed, such as preferences, attitudes, beliefs, and self-reported behaviors, while noting their limitations including potential biases in responses.
The conversation distinguishes between cross-sectional surveys (capturing a specific moment) and different types of longitudinal surveys (trend, panel, cohort, and retrospective), each offering unique insights into changes over time. The hosts cover various administration methods including printed questionnaires, group-administered surveys, and online surveys.
The episode provides detailed guidance on designing effective questionnaires, covering question writing principles, response formats, logical ordering, and pretesting. The hosts address practical aspects like translation, incentives, and response rates, as well as ethical considerations and data analysis approaches. They emphasize the importance of understanding both the strengths and limitations of survey methods for gathering reliable information.
This podcast was generated using NotebookLM.
