Chapter 1: Introduction to Research Methods

This podcast explores the fundamental concepts of research methods in business. The hosts discuss how we acquire knowledge through different means including assumptions, direct experience, tradition, and observation. They explain the distinction between everyday ways of knowing and scientific approaches, covering the differences between natural and social sciences, as well as basic and applied research. The conversation includes key scientific concepts like laws, theories, and hypotheses, emphasizing that science is built on both logic and observation. The hosts explain experimental research designs and highlight the importance of falsifiability, replicability, precision, and parsimony in scientific research. The episode distinguishes between three main types of research: exploratory (initial investigation), descriptive (documenting what exists), and explanatory (understanding causes). It also addresses the unique challenges of business and marketing research, where human behavior adds complexity to establishing clear causal relationships.

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